Through years of continuous technological innovation, product upgrades and service optimization, Nuocheng Automation is committed to delivering greater value to customers and partners worldwide, and driving the intelligent transformation and upgrading of the manufacturing industry.

To date, our automated machinery has been exported globally to Vietnam, Brazil, India, Italy, Spain, Turkey, Russia and other countries. Our equipment is widely adopted by China’s top tier OEM manufacturers serving world famous toy brands, including Mattel, Hasbro, Jakks, MGA, Just Play, Moose and Simba, as well as largescale retailers such as Target and Walmart.

Furthermore, with hair rooting dolls gaining rising popularity in China’s domestic anime and toy market, we are proud to have established close knit cooperation with Popmart in 2026.
All these are based on the fact that our automation solutions enable business partners to achieve substantial savings on labor and energy costs, while optimizing rooting quality to meet the highest industry standards.

Automation technology, together with cross functional collaboration across R&D, innovation and customization, is the core driver behind our solid reputation in the doll industry and our position as one of the pioneers in emerging automation related technologies.